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Art of Fitness Laguna to host Breast Cancer Awareness Fundraising Event for The Laurus Project

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16 October, 2019

Laguna Beach, CA -- October 9, 2019 -- Art of Fitness Laguna, Laguna Beach’s premier fitness club is partnering with The Laurus Project, a Laguna Beach 501c3 non-profit organization with a focus on breast cancer awareness and risk-reduction, to offer a Community Fundraising Event at Art of Fitness on Tuesday, October 29 from 5-7p.

Collectively, Art of Fitness and The Laurus Project are excited to offer the Laguna Beach Community and The Laurus Project Thrivers the opportunity to team up to raise funds for breast cancer research. “Both Art of Fitness and The Laurus Project share the mission to empower people and help them thrive, which makes this a perfect partnership between us,” says Fernanda Rocha, co-owner of Art of Fitness. “We are thrilled to join forces with local Thrivers and the Laguna Beach community to raise funds for breast cancer awareness, progressive research, and risk-reduction,” added Marian Keegan, co-owner of Art of Fitness.

The Fitness Fundraising event will be hosted at Art of Fitness Laguna located at 1080 South Coast Highway. The event includes two donation-based classes: 5-5:50p Cycle and 6-6:50p Yoga. Participation in both classes is not required but encouraged. Space is limited and guests are encouraged to sign up in advance by calling Art of Fitness at 949-464-0202.

Each class will be voluntarily co-taught by multiple Art of Fitness instructors. The recommended minimum donation is $20 per person per class. 100% of the funds raised during the event will be directed towards The Laurus Project.

“We are thrilled to find a local organization to support in our community outreach efforts during Breast Cancer Awareness month.” says Fernanda Rocha. “We share the sentiments of the Laurus Project and believe in helping each person find a personal path to greater health and wellbeing.”

Noted by the Laurus Project, “the majority of women diagnosed with Breast Cancer suffer PTSD (Post Traumatic Stress Disorder) and a recent scientific research has shown that practicing mindfulness helps decrease the levels of stress response hormones in the body, lowers inflammation, and reduces feelings of sadness and apprehension.”

This Breast Cancer Awareness Fitness Fundraising Event is conceived with the intention to support participants on their way to greater health. Participants will be rallied to elevate their endorphins, the happy hormones in Cycle then, guided to reduce their cortisol, or stress hormones in Yoga. “This is our way of giving what we can to a meaningful and impactful cause,” adds Marian Keegan. “Our goal is to pack the place and put out the thrive vibe.”

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About Art of Fitness Laguna: Art of Fitness is the only full-service fitness club in Laguna Beach offering an array of health & fitness modalities for members of all ages and fitness levels, including cardio equipment, circuit training, pilates equipment, personal training, and aerial, barre, boot camp, cycle, HIIT, sculpt and yoga classes. Art of Fitness also has Art of Juicing within its walls, a full service health station with made-to-order juices, smoothies and shots made from local organic fresh ingredients. Open daily.

About the Laurus Project: With a focus on prevention in at-risk women, The Laurus Project partners with leading researchers and Institutions to advance innovative medical research and delivers up-to-date breast cancer risk-reduction education to women at risk, through The Laurus Project health education and outreach programs.The incidence of breast cancer in women remains high at 1 in 8 diagnosed with breast cancer over their lifetime. Women who are breast cancer survivors are at risk for recurrence of disease. It's thought that the same factors that can increase risk might also promote cancer recurrence after treatment. The Laurus Project®, a Laguna Beach based breast cancer non-profit is taking action. Link to programs and research initiatives: Our Impact


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